| Author: | Grass, Helena Esther; Borchers, Nils S. | |
| Tübinger Autor(en): |
|
|
| Issue year: | 2022 | |
| Language: | German | |
| Full text: | https://doi.org/10.1007/978-3-658-36508-0_27 | |
| Dokumentart: | BookPart | |
| Published in: | Schlüsselwerke der Werbeforschung - 1st ed. 2022. - Wiesbaden : Springer Fachmedien Wiesbaden, 2022 | |
| Page range: | 309-322 | |
| Reference: | 1843256231 | |
| Show full item record |